Grandpa´s Magic Trick

November 30, 2012 § Leave a comment

Although I consider most advertising campaigns – at least those we have to suffer in Spain – as an insult to consumers and citizens´ intelligence, sometimes creative agencies come up with short pieces that manage to concentrate a good portion of greatness, in less than a minute.

This is the case of “Grandpa’s Magic Trick”, an ad created by McCann for Widerøe Airlines, in Norway.

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A pesar de que considero buena parte de las campañas publicitarias – al menos las que tenemos que sufrir en España -, como un insulto a la inteligencia del ciudadano, en ocasiones las agencias nos sorprenden con piezas breves que logran concentrar, en menos de un minuto, una buena porción de grandeza.

Es el caso de este anuncio, titulado “Grandpa’s Magic Trick” y creado por McCann para Widerøe Airlines, en Noruega.

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