Stop Wildlife Crime

February 20, 2013 § Leave a comment

According to WWF, creators of this necessary campaign: “In 50 years of conservation, we have never seen wildlife crime on such a scale. Wildlife crime is now the most urgent threat to three of the world’s best-loved species—elephants, rhinos and tigers.”


The campaign – analyzed yesterday in the Media & Advertising section of The New York Times – manages to transmit successfully the urgent need of a serious fight against these pernicious kind of practices, without using disturbing images of the crude reality.


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